Growth Program Design
Background
- Business doing well
- Most sales dependent on small number of loyal major customers
- Ambitious owners and management want to achieve growth and reduce significant dependencies
- Approach to generating growth unclear
Helbling services
- Carrying out strategic analyses
- In particular: detailed clarification of strengths, weaknesses, and core competencies
- Conducting several creative workshops with involvement of further experts
- Determining growth strategy via customer acquisition approach
- Implementing/supporting strategy
Results
- Growth strategy and business plan worked out
- Long list of target customers produced with contacts and contact plan
- Sales organization (structure and especially processes)
- New job profiles produced, staff hired
- Sales up by just over 50% roughly three years after end of project
Customer: Supplier of devices and systems for plastics processing
