New Business for a Niche Player in Automotive
The transition to electromobility is forcing classic automotive suppliers into strategic realignment. Dependence on the combustion engine is increasingly becoming a corporate risk. No less so for the SME “Feinwerktechnik Otto Harrandt GmbH”, which manufactures automation systems for piston assembly, measurement and testing. The niche player, regarded by German automobile manufacturers as a quality standard, commissioned Helbling to support it in identifying a new entrepreneurial mainstay independent of the combustion engine.
As a network of engineers and business experts, Helbling is able to quickly identify and evaluate the core competences and strengths of a manufacturing company (in this case a plant manufacturer). At the same time, this combination of competences allows new business areas to be assessed with a view to customer needs, as well as technical feasibility and cost-effectiveness.
Key data and technical details
- “New business opportunities” project
- Reducing dependency on the combustion engine
- Identification and comprehensive evaluation of new, strategically appropriate business areas in which the core competencies can be profitably applied